Kroger – Fred Meyer’s Indigo Clothing Brand

Hangtag Concept Designs

Fred Meyer’s Indigo brand needed to further reflect its  love of the northwest with a hangtag design inspired by nature. Twelve different hangtag concepts were created that used a variety of handmade materials and designs elements. With an organic and rustic look, the design felt tangible and real. The hangtags were works of art that customers would want to look at and touch.