The Phoenix Zoo

Banners & Zoo Map. A unique brand identity and signage system was developed to express the Phoenix Zoo’s pride in its city’s cultural heritage.  Thereby the zoo itself was made more approachable to the people of Phoenix.

A map was created to further extend the brand identity and create an overall cohesive signage system. Symbols from the banners were used and new landscape elements were created in the same geometric style.

  • Project Category: Brand Identity, Environmental Design & Illustration.